Which term refers to a technique used to identify an organization's weaknesses, opportunities, threats, and strengths?

The term that refers to a technique used to identify an organization's weaknesses, opportunities, threats, and strengths is known as WOTS UP analysis. This approach combines elements of SWOT analysis (strengths, weaknesses, opportunities, threats) with a focus on creating actionable strategies based on the identified factors.

WOTS UP analysis is particularly valuable as it not only assesses the current state of an organization but also helps in planning for the future by highlighting areas where improvement is needed, potential for growth, competitive challenges, and existing strengths to leverage. By systematically examining these elements, organizations can develop more informed strategies that align with their goals.

Operational planning is typically more focused on the day-to-day activities and procedures necessary to implement larger strategic objectives. A vision statement outlines the long-term aspirations of the organization, while a mission statement defines its core purpose and primary objectives. Although these elements are important for organizational direction, they do not serve the same analytical purpose as WOTS UP analysis in assessing internal and external factors influencing performance.