What is the primary focus of strategic planning?

Strategic planning is fundamentally about bringing about organizational improvement by defining the direction and priorities of an organization. This process involves setting long-term goals and determining the best strategies to achieve them, which encompasses a wide range of improvements across all aspects of the organization.

By identifying areas that require enhancement and creating actionable plans, strategic planning aims to align resources and efforts to improve overall performance. While elements such as financial performance, staff growth, and marketing strategies can play a role in the strategic planning process, they are essentially components that contribute to the broader goal of organizational improvement. The essence of strategic planning is to look at the big picture, understanding how various facets of the organization can be optimized as part of a cohesive strategy for growth and success.