What does WOTS UP analysis evaluate?

WOTS UP analysis is a strategic planning tool that focuses on assessing an organization’s internal and external factors by evaluating its weaknesses, opportunities, threats, and strengths. This approach provides a comprehensive overview of the current state of the organization, helping to identify areas that need improvement and capitalize on potential opportunities in the environment.

By analyzing weaknesses, organizations can address what may be holding them back, while examining opportunities allows them to explore new avenues for growth and development. Evaluating threats is crucial for understanding external challenges that could hinder progress, and recognizing strengths helps in leveraging what the organization does best to achieve its goals. Thus, the WOTS UP analysis is a holistic framework that enhances strategic decision-making and planning, making it essential for organizations looking to optimize their performance and competitive advantage.